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Sunday, 29-11-2020

Twitter Stats

Twitter Statistics

·         Total Number of Twitter Users: 340 million (This represents a 24% growth from the previous year, the highest year-over-year increase on record.)

·         Total Number of Tweets Sent per Day: 500 million

·         Ad Revenue from Twitter in the U.S. in 2020: $1.62 billion

·         85% of small and medium business users use Twitter to provide customer service.

·         93% of Twitter community members are open to brands getting involved if done so in the right way.

·         Tweets with GIFs get 55% more engagement than those without. However, only 2% of Tweets contain GIFs.

·         People spend 26% more time viewing ads on Twitter than on other leading platforms.

·         Tweets with hashtags get 100% more engagement. Though that starts to diminish if you use more than one or two hashtags

·         22% of U.S. adults use Twitter.

·         24% of All Internet male users use Twitter, whereas 21% of All Internet Female users use Twitter.

·         Roughly 42% of Twitter users are on the platform daily.

·         The U.S. accounts for just 36 million monetizable daily active Twitter users.

·         32% of U.S. Twitter users have higher college degrees.

·         80% of Twitter users are affluent millennials.

·         93% of Twitter community members are open to brands getting involved, if done so in the right way.

·         The top three countries by user count outside the U.S. are Japan (49.1 million users), India (17 million), and Brazil (15.7 million).

·         80% of Twitter users accessing the platform on a mobile device, and 93% of video views are on mobile.

·         Twitter users are 38% more likely to post opinions about brands and products than other social media users.

·         Barack Obama is currently the most followed account on Twitter with over 118 million followers.

·         Watch time on Twitter has increased 72% year-over-year.

·         People spend 26% more time viewing ads on Twitter than on other leading platforms.

·         Twitter is the preferred social network for news consumption.

·         Most used emoji in tweets is “Face with Tears of Joy” (used more than 3 billion times.)

·         57% of Twitter users discovered a Small business on Twitter

·         73% of people feel better about a Small business after following them on Twitter

·         60% of people have purchased something from an small business because of Twitter

·         9 out of 10 Twitter users have actively engaged in a conversation with small businesses

 

 

Sources

https://blog.hootsuite.com/twitter-demographics/

https://blog.hootsuite.com/social-media-advertising-stats/#:~:text=Twitter%20users%20spend%2026%25%20more,to%20Twitter%20ad%20strategy%20here.

https://blog.hootsuite.com/twitter-ads/

https://blog.hootsuite.com/twitter-statistics/

https://www.bigcommerce.co.uk/blog/ecommerce-guide-to-twitter-advertising/#optimize-your-twitter-ad-spend

https://blog.hubspot.com/blog/tabid/6307/bid/25084/the-ultimate-cheat-sheet-for-expert-twitter-marketing.aspx

 

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