Twitter Statistics
· Total Number of Twitter Users: 340 million (This represents a 24% growth from the previous year, the highest year-over-year increase on record.)
· Total Number of Tweets Sent per Day: 500 million
· Ad Revenue from Twitter in the U.S. in 2020: $1.62 billion
· 85% of small and medium business users use Twitter to provide customer service.
· 93% of Twitter community members are open to brands getting involved if done so in the right way.
· Tweets with GIFs get 55% more engagement than those without. However, only 2% of Tweets contain GIFs.
· People spend 26% more time viewing ads on Twitter than on other leading platforms.
· Tweets with hashtags get 100% more engagement. Though that starts to diminish if you use more than one or two hashtags
· 22% of U.S. adults use Twitter.
· 24% of All Internet male users use Twitter, whereas 21% of All Internet Female users use Twitter.
· Roughly 42% of Twitter users are on the platform daily.
· The U.S. accounts for just 36 million monetizable daily active Twitter users.
· 32% of U.S. Twitter users have higher college degrees.
· 80% of Twitter users are affluent millennials.
· 93% of Twitter community members are open to brands getting involved, if done so in the right way.
· The top three countries by user count outside the U.S. are Japan (49.1 million users), India (17 million), and Brazil (15.7 million).
· 80% of Twitter users accessing the platform on a mobile device, and 93% of video views are on mobile.
· Twitter users are 38% more likely to post opinions about brands and products than other social media users.
· Barack Obama is currently the most followed account on Twitter with over 118 million followers.
· Watch time on Twitter has increased 72% year-over-year.
· People spend 26% more time viewing ads on Twitter than on other leading platforms.
· Twitter is the preferred social network for news consumption.
· Most used emoji in tweets is “Face with Tears of Joy” (used more than 3 billion times.)
· 57% of Twitter users discovered a Small business on Twitter
· 73% of people feel better about a Small business after following them on Twitter
· 60% of people have purchased something from an small business because of Twitter
· 9 out of 10 Twitter users have actively engaged in a conversation with small businesses
Sources
https://blog.hootsuite.com/twitter-demographics/
https://blog.hootsuite.com/twitter-ads/
https://blog.hootsuite.com/twitter-statistics/
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